Welcome to Sanditon is a Pemberley Digital production of a mini rendition of Jane Austen’s unfinished novel, “Sandition.” The series adapts to the town of Sanditon, CA to test a beta demo for an application that the company has created. During this trial, the residents of the area are given the opportunity to join and test out the features of the app. Through this, viewers were given the chance to play a part in the town with social media and responding videos (in which were displayed throughout the episodes of the show).
In this interactive development, Welcome to Sanditon highlighted particular types of interactivity. The following types are Communication, Exchange of Information, Acquisition, and Navigation. These four-interactivities mixed well and delivered in making this a form of a successful interactive media.
Communication: The entire series was focused on the run of a demo app called “Domino.” Domino is a video call app (something similar to FaceTime) that is able to combine text messages, phone calls, and multiple phone calls at once. This application allows many users in the same virtual area to interact through the main character, Gigi. The people in Sanditon have the ability to converse through via text, voice, and by physical action. All of these functions stimulate as being affordable to this interactivity.
Exchange of Information: In various episodes, Clara Brereton would conduct “how to” videos including the special ingredient of some ice cream. She made shakes, sandwiches, sundaes, and so on. Throughout her videos, her tutorial on “How to Make Nutella Waffles” was by far my favorite. The posting of Clara’s instructional videos gave insight to her viewers by giving them information to recipes/combos that they may enjoy and try. These videos also kept Sanditon Scoops, Clara’s ice cream shop relevant.
Acquisition: In the very beginning of the series, Gigi had set up a date to explore the town accompanied by the mayor, Tom Parker. Unfortunately, his scheduled became too hectic and was unable to do so, therefore, Gigi gave herself a tour with the map of the local town. She soon realized that the information that was presented in the map gave false directions. The map ended up being a depiction of the future Sanditon, what the mayor wanted to become a reality. With Gigi’s finding from exploration, the map served as viable and informative material. (Well, not entirely in this case; at least not how Gigi would have hoped.)
Navigation: The main focus of the series was to see how “Domino” would work. With the people of the town being the users, they make daily choices of how to interact on the site. Whether they recorded a video of their opinions and reflections or chatted with someone, they were all choices that the users had to make. This type of interactivity is an “universal component of every form of interactive programming.” Simply, this media gave their users the freedom to act as they pleased without any restrictions.