Welcome to Sanditon adaptation of Jane Austen’s Sanditon in which Pemberly Digital relocates the story from England to California and invites people to participate through social media. Gig Darcy is playing to the role of the protagonist and is running a beta demo of Pemberly Digital’s new app “Domino.” Views are able to participate by playing the role of a resident in the town by response videos and social media role-playing. This affectively creates a virtual community that is exemplary in displaying different types of interactivity such as navigation, communication, exchange of information, and stimulus and response.

Through “Domino,” viewers are able to navigate the virtual world of Sanditon. Whether this is through responding to videos or chatting to other viewers, the way that viewers are able to interact is up to them. This free-form manner of making decisions is a crucial aspect of “Domino” and one of the main reasons Pemberly Digital is running this demo along with getting their viewers more involved and interested in Jane Austen’s work.

Communication is one of the strongest aspects of “Domino” and at the heart of this series. Pemberly Digital posts their videos and encourages the audience to participate with their cast and other viewers. The two way street of communication here is important as it is a crucial element of interactivity. Pemberly Digitals’s Gigi is the primary facilitator of this communication in their series. In her teaser video in which she is introducing the idea, she says that she is a helper to tell the story and encourages the viewers to help her in this endeavor.

“Welcome to Sanditon” certainly has an exchange of information, not only between viewers and Pemberly Digital, but between the viewers themselves. This exchange occurs in Pemberly Digital’s videos, viewer posted videos and also through social media. One episode that I thought was particularly interesting was Ed Denham’s hosting of a movie trivia over Twitter. He originally tweeted a question and some clues, then began taking responses and coaching them to an answer. This idea was extremely clever and seemed to be effective in drawing

In “Welcome to Sanditon” we can see stimulus and response most notably in the hyperlinks on Pemberly Digital’s page. These hyperlinks allow the viewer to simply click on one and they are whisked away to another page where there may be a video or Twitter post. “Domino” allows the viewer to answer and make calls through the click of a button or by saying a name. There are noise cues and visual cues that help the viewer know what they are doing as they use the app.